Job Description
The Director, Marketing Technology and Operations is responsible for executing Cedars-Sinai marketing technology strategies and operations. Executes marketing technology roadmap, fostering innovation, managing email campaigns, analyzing marketing campaign performance, and ensuring marketing efforts are directly contributing to revenue growth. The Director, Marketing Technology and Operations drives the integration, operationalization and optimization of technology platforms to elevate marketing capabilities and customer engagement. Serves as key member of the forward-thinking marketing leadership team and instrumental in aligning the marketing technology ecosystem with industry standards, ensuring seamless integration, and leveraging technology to drive business success.
| Spearheads the execution of marketing technology roadmap including implementation of new marketing technologies, managing projects with precision and agility. |
| Oversees the execution of marketing technology projects, ensuring seamless development and integration of web applications, Customer Relationship Management (CRM), and marketing automation systems. |
| Collaborates cross-functionally across teams to ensure a harmonious coordination of efforts between development and production teams, technology adoption and integration across the marketing ecosystem, aligning strategies to deliver optimal user experience. |
| Maintains quality control for all technology projects, conducting thorough assessment and ensuring they align with industry standards and Cedars-Sinai’s marketing technology ecosystem. |
| Monitors and analyzes technology performance, identifying areas for improvement and driving continuous optimization. Audits and evaluates our marketing technology stack, including digital content management, automation capabilities, lead processing, measurement, and reporting. |
| Manages and optimizes email marketing campaigns, focusing on performance metrics such as deliverability, open rates, and click-through rates. |
| Collaborates with the sales team to track and analyze the impact of marketing efforts on revenue and customer acquisition. |
| Implements and maintains marketing automation and CRM systems to streamline operations and improve customer data management. |
| Develops and monitors key performance indicators (KPIs) for marketing effectiveness and operational efficiency. |
| Leads and executes the vision for marketing analytics, defining the measurement framework, including key KPIs and funnel metrics that provide actionable insights to the management team. Conducts regular analysis of marketing campaign data to identify trends, measure ROI, and inform strategic decisions. |
| Oversees marketing budgets, including vendor contracts and marketing technology investments. |
| Stays updated with the latest trends and best practices in marketing technology, digital marketing, and data privacy. Champions industry standards and trends in marketing technology, ensuring Cedars-Sinai remain at the forefront of technological advancements. |
Qualifications
| Education | |||
|---|---|---|---|
| Education Level | Education Details | Minimum | Preferred |
| Bachelor's Degree | Business administration, information technology, marketing, health administration or related field | X | |
| Master's Degree | Business administration, information technology, marketing, health administration or related field | X | |
| Work Experience | |||
|---|---|---|---|
| Years of Experience | Experience Details | Minimum | Preferred |
| 10 years | Experience in digital marketing or marketing operations positions, including experience with marketing technology strategy and implementation | X | |
| 5 years | Experience in leading marketing automation and execution of martech strategy | X | |
| 2 years | Experience working for a healthcare organization, preferably for a medical center/hospital or provider group | X | |
About Us
Req ID : 1877
Working Title : Director, Marketing Technology
Department : Digital Marketing Technology
Business Entity : Cedars-Sinai Medical Center
Job Category : Marketing / Communications
Job Specialty : Marketing
Primary Shift : Day
Shift Duration : 8 hour
Base Pay : $70.79 - $127.42
Our compensation philosophy
We offer competitive total compensation that includes pay, benefits, and other recognition programs for our employees. The base pay range shown above takes into account the wide range of factors that are considered in making compensation decisions including knowledge/skills; relevant experience and training; education/certifications/licensure; and other business and organizational factors. This base pay range does not include our comprehensive benefits package and any incentive payments that may be applicable to this role. Pay Transparency Non Discrimination Provision (PDF) (opens in new window)
Diversity and Inclusion at Cedars-Sinai
We are caretakers and innovators committed to the pursuit of equitable healthcare. But health equity is not possible without representation. Our commitment to diversity goes beyond demographics or checking boxes. Our people must reflect the diverse identities, experiences and geographies of the communities and patients we serve – because that’s what our patients, colleagues and communities deserve. Quality Care and Research—For All, By All (opens in new window).
Cedars-Sinai is an Equal Employment Opportunity employer.
Cedars-Sinai does not unlawfully discriminate on the basis of the race, religion, color, national origin, citizenship, ancestry, physical or mental disability, legally protected medical condition (cancer-related or genetic characteristics or any genetic information), marital status, sex, gender, sexual orientation, gender identity, gender expression, pregnancy, age (40 or older), military and/or veteran status or any other basis protected by federal or state law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at Applicant_Accommodation@cshs.org and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Cedars-Sinai will consider for employment qualified applicants with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring.
At Cedars-Sinai, we are dedicated to the safety, health and wellbeing of our patients and employees. This includes protecting our patients from communicable diseases, such as influenza (flu) and COVID-19. For this reason, we require that all new employees receive a flu vaccine based on the seasonal availability of flu vaccine (typically during September through April each year) as a condition of employment, and annually thereafter as a condition of continued employment, subject to medical exemption or religious accommodation. For the same reason, you may also be required to receive other vaccines such as COVID-19 as a condition of employment. Cedars-Sinai reserves the right to make modifications to its required list of vaccines as required by law and/or policy. Cedars-Sinai’s AA Policy Statement (PDF) (opens in new window)
