Job Description
Job Summary: Key Job Responsibilities |
The Director, Marketing Research Analytics oversees the planning, execution, and optimization of search engine marketing (SEM) campaigns across multiple channels and platforms. Spearheads the research, paid media, SEM, and analytics operations. SEM owns organic and paid search work across all search engines collaborating with technology and web team to build optimal websites and content to raise awareness of Cedars-Sinai and consideration for any medical needs. Research function works will agency to own the Brand Health and Community Voter tracker. This area also performs qualitative assessment for any Brand needs like customer journey assessment, naming of hospital, etc. Analytics provides analysis of service areas and service line readiness for omni-channel campaigns and measures the effectiveness of campaigns across channels. Responsible for developing and executing data-driven marketing strategies across all paid channels, optimizing campaigns for maximum impact and ROI, and providing actionable insights to inform business decisions. Responsible for shaping the future of Cedars-Sinai's digital marketing presence for the purpose of driving optimal SEM campaign performance and maximizing ROI in an effort to drive the achievement of the overall business objectives. |
• | Designs and implements SEM strategies that align with the overall marketing objectives and budget and measure the performance and ROI of the campaigns. |
• | Oversees the execution of marketing and brand research projects, ensuring they are conducted ethically, efficiently, and on schedule. Communicates research findings to both internal and external audiences. |
• | Develops and implements comprehensive paid media strategies across platforms like Google Ads, Bing Ads, social media advertising platforms, and other relevant channels. |
• | Collaborates cross-functionally with key stakeholders and internal departments to define paid search acquisition strategy, objectives, and deadlines to ensure strategic imperatives and goals are met. Identifies target audiences, defines campaign goals and KPIs, and allocates budget effectively across channels in adherence to financial goals. |
• | Partners with SEO and content teams to develop a holistic search marketing strategy. |
• | Builds and optimizes paid advertising campaigns across all formats (search, display, social, etc.) to maximize brand awareness, lead generation, and conversions. |
• | Oversees all aspects of SEM, including keyword research, competitive analysis, landing page optimization, and bid management. Ensures optimal campaign performance through ongoing monitoring, testing, and analysis. |
• | Leads the development and implementation of robust data pipelines and reporting systems. Analyzes campaign performance data across all channels, identifying key insights and actionable recommendations. |
• | Defines and interprets campaign performance, prepares performance reports, and identifies potential optimizations and use data to formulate hypotheses, document progress, and make projects when possible. |
• | Translates data into compelling narratives to inform business decisions and optimize marketing strategies. Advocates for a data-driven culture within the marketing organization. |
• | Provides mentorship and guidance to the paid media, SEM, and analytics team. |
• | Keeps pace with SEO, SEM and internet marketing industry trends and developments. Provides thought leadership to help identify new opportunities and other emerging advertising platforms; proactively identifies and advises on new search-focused marketing opportunities and implements innovative paid media tactics to drive results. |
Collaborates to problem solve and make decisions to achieve desired outcomes |
Cultivates and maintains strong customer relationships and rapport with stakeholders and/or client groups |
Ensures practices and procedures are inclusive of interpersonal and cultural diversity |
Establishes effective working relationships with cross-functional team(s) |
Identifies and responds appropriately to both internal and external customer needs utilizing available resources |
Responds timely, effectively and appropriately to deliverables |
Shares knowledge, time and expertise to assist other members of the team |
Plans, leads, and directs work of staff to ensure goals and objectives are completed within established budget and deadlines are met. |
Responsible for hiring, onboarding, managing schedules, personnel actions, performance reviews, and performance improvement plans. |
Supervises the day-to-day work of employees, assigns work, ensures tasks are completed and deadlines are met. |
These statements describe the primary duties and responsibilities of the job and are not intended to be an exhaustive list of all tasks. Other work duties may be assigned at any time with or without notice. |
• | Designs and implements SEM strategies that align with the overall marketing objectives and budget and measure the performance and ROI of the campaigns. |
• | Oversees the execution of marketing and brand research projects, ensuring they are conducted ethically, efficiently, and on schedule. Communicates research findings to both internal and external audiences. |
• | Develops and implements comprehensive paid media strategies across platforms like Google Ads, Bing Ads, social media advertising platforms, and other relevant channels. |
• | Collaborates cross-functionally with key stakeholders and internal departments to define paid search acquisition strategy, objectives, and deadlines to ensure strategic imperatives and goals are met. Identifies target audiences, defines campaign goals and KPIs, and allocates budget effectively across channels in adherence to financial goals. |
• | Partners with SEO and content teams to develop a holistic search marketing strategy. |
• | Builds and optimizes paid advertising campaigns across all formats (search, display, social, etc.) to maximize brand awareness, lead generation, and conversions. |
• | Oversees all aspects of SEM, including keyword research, competitive analysis, landing page optimization, and bid management. Ensures optimal campaign performance through ongoing monitoring, testing, and analysis. |
• | Leads the development and implementation of robust data pipelines and reporting systems. Analyzes campaign performance data across all channels, identifying key insights and actionable recommendations. |
• | Defines and interprets campaign performance, prepares performance reports, and identifies potential optimizations and use data to formulate hypotheses, document progress, and make projects when possible. |
• | Translates data into compelling narratives to inform business decisions and optimize marketing strategies. Advocates for a data-driven culture within the marketing organization. |
• | Provides mentorship and guidance to the paid media, SEM, and analytics team. |
• | Keeps pace with SEO, SEM and internet marketing industry trends and developments. Provides thought leadership to help identify new opportunities and other emerging advertising platforms; proactively identifies and advises on new search-focused marketing opportunities and implements innovative paid media tactics to drive results. |
Collaborates to problem solve and make decisions to achieve desired outcomes |
Cultivates and maintains strong customer relationships and rapport with stakeholders and/or client groups |
Ensures practices and procedures are inclusive of interpersonal and cultural diversity |
Establishes effective working relationships with cross-functional team(s) |
Identifies and responds appropriately to both internal and external customer needs utilizing available resources |
Responds timely, effectively and appropriately to deliverables |
Shares knowledge, time and expertise to assist other members of the team |
Plans, leads, and directs work of staff to ensure goals and objectives are completed within established budget and deadlines are met. |
Responsible for hiring, onboarding, managing schedules, personnel actions, performance reviews, and performance improvement plans. |
Supervises the day-to-day work of employees, assigns work, ensures tasks are completed and deadlines are met. |
These statements describe the primary duties and responsibilities of the job and are not intended to be an exhaustive list of all tasks. Other work duties may be assigned at any time with or without notice. |
Qualifications
JOB QUALIFICATIONS |
Education | |||
---|---|---|---|
Education Level | Education Details | Minimum | Preferred |
Bachelor's Degree | Marketing, Information Sciences, Information Technology, Business Administration, Computer Science, Economics or any other related field | X | |
Master's Degree | Marketing, Information Sciences, Information Technology, Business Administration, Computer Science, Economics or any other related field | X |
Work Experience | |||
---|---|---|---|
Years of Experience | Experience Details | Minimum | Preferred |
10 years | Experience in marketing, strategy, business development, digital marketing or relevant experience. | X | |
5 years | Experience in paid media and/or SEM, with a proven track record of success in driving results | X | |
2 years | Experience working for a healthcare organization such as a medical center/hospital or provider group | X |
Skills, Knowledge and Abilities | ||
---|---|---|
Skill/Knowledge/Ability | Description | Proficiency |
Analytical - Ability to apply critical thinking to analyze and interpret information and/or data | Deep expertise in data analysis, including data visualization, storytelling, and translating data into actionable insights. | Advanced |
Analytical - Ability to demonstrate problem solving skills and recommends solutions | Ability to translate strategic thinking into operational objectives and plans. Exceptional problem solving and analytical skills to assess complex data, drawing conclusions and taking necessary action. | Advanced |
Budgetary & Financial -Ability to apply knowledge of accounting principles to create, monitor or operate to budget(s) | Ability to identify priorities and allocate budget effectively. | Advanced |
Communication - Ability to communicate expectations and priorities, and clarify roles and responsibilities | Ability to portray exceptional leadership skills, portraying the ability to influence and move a team toward a common goal and vision. | Advanced |
Communication - Ability to convey and/or receive written/verbal information to/from various audiences in different formats | An effective communicator that excels in interfacing with all categories of stakeholders including clinical, administrative and academic leadership | Advanced |
Communication - Ability to develop and deliver effective presentations | Effectively communicate strategies, insights, and recommendations to stakeholders across the organization. Ability to influence and/or negotiate. | Advanced |
Management - Ability to foster individual/team development, performance feedback, coaching and recognition | Recruit, hire, and develop talent to build a high-performing team. Ability to motivate, monitor, measure, recognize and improve performance and morale. | Advanced |
Project Management - Ability to promote and foster participation/collaboration among individuals and groups | Ability to build strong relationships with internal teams and external partners (digital agency). Foster a collaborative and results-oriented working environment. | Advanced |
Technical - Ability to apply knowledge of information software and/or hardware to provide solutions and/or support | Strong understanding of digital marketing channels, platforms, and technologies (Google Ads, Bing Ads, social media advertising platforms, analytics tools). | Advanced |
Technical - Ability to use software applications and operate technological devices (e.g., computer, laptop, tablet, smartphone, etc.) | Extremely skilled in mathematics, Microsoft Office skills for the preparation of research analysis reports and presentations. | Advanced |
Time Management - Ability to handle multiple demands and/or manage complex and competing priorities | Highly organized being able to meet even the most stringent deadlines, and have an ability to handle multiple simultaneous tasks with ease. Ability to demonstrate time management and priority setting skills. | Advanced |
Licenses and Certifications | ||||
---|---|---|---|---|
Licenses/Certifications | Lic/Certification Details | Time Frame | Minimum | Preferred |
No license or certification required |
Department Specific Licenses and Certifications | |||||
---|---|---|---|---|---|
Additional licenses or certifications that are required/preferred in the specific department(s) below: | |||||
Department | Licenses/Certifications | Lic/Certification Details | Time Frame | Minimum | Preferred |
PHYSICAL DEMANDS/WORKING CONDITIONS | |
Working Environment Catagory | Office Environment |
Physical and Other Demands | ||||||
---|---|---|---|---|---|---|
A thorough completion of this section is needed for compliance with legal standards such as the Americans with Disabilities Act and California Fair Employment and Housing Act. The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, with or without reasonable accommodation. | ||||||
Physical Demand | N/A | Rarely | Occasionally | Frequently | Constantly | Weight |
Stand dynamically to perform a function and move to perform another. | X | |||||
Stand statically in one place to perform a function without changing location. | X | |||||
Sit at a desk or table with some walking, standing, bending, stooping, or carrying of light objects. | X | |||||
Perform continuous operation of a personal computer for four hours or more. | X | |||||
Use hands and fingers to handle and manipulate objects and/or operate equipment. | X | |||||
Climb stairs and/or ladders. | X | |||||
Bend, crouch, stoop, stretch, or crawl. | X | |||||
Bend upper torso and reach up and out with hands and arms. | X | |||||
Balance the body while walking, standing, crouching, or stooping to prevent falling. | X | |||||
Perform unaided lifting of objects, please list the amount of weight that would be lifted, along with the frequency required. | X | Up to 20 lbs. |
The physical demands described here are representative of those that must be met by an employee to successfully perform the primary duties and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions |
Working Environment | |||
---|---|---|---|
While performing the duties of this job, the associate is required to meet the following physical demands: | |||
Working Condition | N/A | Yes | No |
Extreme cold | X | ||
Extreme heat | X | ||
Humid | X | ||
Wet | X | ||
Noise | X | ||
Hazards | X | ||
Temperature Change | X | ||
Atmospheric Conditions | X | ||
Vibration | X | ||
Other | X |
Travel Requirements | |
---|---|
Est. Amount | Brief Description |
0% |
Valid Driver's License Required | |
---|---|
Yes/No | Reason for Drivers License |
No |
The work environment characteristics described here are representative of those an employee encounters while performing the primary duties and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. |
About Us
About the Team
Req ID : 1909
Working Title : Director, Marketing Research Analytics
Department : Digital Marketing Technology
Business Entity : Cedars-Sinai Medical Center
Job Category : Marketing / Communications
Job Specialty : Marketing
Primary Shift : Day
Shift Duration : 8 hour
Base Pay : $70.79 - $127.42
Our compensation philosophy
We offer competitive total compensation that includes pay, benefits, and other recognition programs for our employees. The base pay range shown above takes into account the wide range of factors that are considered in making compensation decisions including knowledge/skills; relevant experience and training; education/certifications/licensure; and other business and organizational factors. This base pay range does not include our comprehensive benefits package and any incentive payments that may be applicable to this role. Pay Transparency Non Discrimination Provision (PDF) (opens in new window)
Diversity and Inclusion at Cedars-Sinai
We are caretakers and innovators committed to the pursuit of equitable healthcare. But health equity is not possible without representation. Our commitment to diversity goes beyond demographics or checking boxes. Our people must reflect the diverse identities, experiences and geographies of the communities and patients we serve – because that’s what our patients, colleagues and communities deserve. Quality Care and Research—For All, By All (opens in new window).
Cedars-Sinai is an Equal Employment Opportunity employer.
Cedars-Sinai does not unlawfully discriminate on the basis of the race, religion, color, national origin, citizenship, ancestry, physical or mental disability, legally protected medical condition (cancer-related or genetic characteristics or any genetic information), marital status, sex, gender, sexual orientation, gender identity, gender expression, pregnancy, age (40 or older), military and/or veteran status or any other basis protected by federal or state law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at Applicant_Accommodation@cshs.org and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Cedars-Sinai will consider for employment qualified applicants with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring.
At Cedars-Sinai, we are dedicated to the safety, health and wellbeing of our patients and employees. This includes protecting our patients from communicable diseases, such as influenza (flu) and COVID-19. For this reason, we require that all new employees receive a flu vaccine based on the seasonal availability of flu vaccine (typically during September through April each year) as a condition of employment, and annually thereafter as a condition of continued employment, subject to medical exemption or religious accommodation. For the same reason, you may also be required to receive other vaccines such as COVID-19 as a condition of employment. Cedars-Sinai reserves the right to make modifications to its required list of vaccines as required by law and/or policy. Cedars-Sinai’s AA Policy Statement (PDF) (opens in new window)